KYOCERA KNIFE SHIPMENTS EXCEED 10 MILLION TO DATE

Kyocera Color SeriesKyoto, Japan – April 2013 – Kyocera Corporation announced that total shipments of its ceramic knives have recently exceeded the 10 million unit milestone.
In 1984, Kyocera was the first company in Japan to start manufacturing and selling kitchen knives with blades made of fine ceramics, also known as advanced ceramics. Since then, Kyocera has been continually enhancing the material technology and design of its knives, developing its product lineup with various colors and styles, and expanding its sales network, converting more and more customers around the world into fans of ceramic knives. Of late, popularity of Kyocera’s knives has been rapidly growing, with annual shipments exceeding one million units in the past few years, and accumulated shipments since 1984 surpassing the 10 million unit mark.
The Kyocera Advantage
Quality and reliability born of Kyocera’s many years of developing advanced ceramic materials
Since its foundation in 1959, Kyocera has built a strong base in advanced ceramic materials and processing technology in the semiconductor, electronics, and medical industries. This wealth of experience has lead to the production of high-quality ceramic knives with high levels of strength and sharpness. As a pioneer in the field of ceramic knives, the company has garnered a reputation for product reliability and is currently one of the leading ceramic knife suppliers to premiere cutlery retailers worldwide.
Making ceramic knives a staple in kitchens around the world
Since sales began in Japan in 1984, Kyocera’s ceramic knives have become favored kitchen tools in many households due to the beneficial features which include: extremely sharp blades that hold their edge for a very long time and will never rust, will not brown foods or alter flavors, the ergonomic and lightweight feel of the knives and being able to easily clean due to the non-porous quality of advanced ceramic. Furthermore, over the years Kyocera has been able to enhance its manufacturing technology and scale, allowing the knives to be sold at a more accessible price.
In 2005, Kyocera expanded sales outside of its domestic Japanese market, and now they are available around the world, with over 9,000 stores carrying its ceramic knives.
Offering various style choices through color variations
In 2006, Kyocera launched its Color Series ceramic knives. With the same high quality and functionality, this series also offered a new rich variety of fashionable handle colors for the kitchen. The Color Series has been especially popular with younger consumers, allowing them to add their own personal style and flare to their kitchen motifs.
Supporting Breast Cancer Research
Kyocera supports breast cancer research to promote early detection and diagnosis of breast cancer, and donates part of the profits from its pink ceramic kitchen products to the movement. In the U.S., Kyocera has donated profits from its pink-handled ceramic knives to Susan G. Komen for the Cure® since 2004, donating over USD$440,000 to date. Kyocera supports similar activities in Australia, China, France, Italy, Japan and Korea.
For more information about Kyocera Ceramic Knives: http://kyoceraadvancedceramics.com/
About KYOCERA
Kyocera Corporation (NYSE:KYO)(TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of solar power generating systems, telecommunications equipment, printers, copiers, electronic components, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2013, the company’s net sales totaled 1.28 trillion yen (approx. USD13.6 billion). The company is ranked #492 on Forbes magazine’s 2013 “Global 2000” listing of the world’s largest publicly traded companies.
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